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Success Stories

American Heart Association

Dallas Arboretum

Pangia

The Real Estate Council

Stephanie Anne

TACA

Texas Instruments

The Women’s Museum: An Institute for the Future

 

American Heart Association: Conducted a national media relations campaign for the American Heart Association’s For Heart’s Sake campaign in which The Coulter Group publicized heart healthy tips and John Tesh, AHA’s spokesman. This resulted in placements in People, Leeza, Entertainment Tonight, The Associated Press and many other outlets. The campaign produced approximately 315 million impressions, and print coverage totals exceeded $100,000 in market value. The Coulter Group won the 1999 American Marketing Association of Dallas/Fort Worth’s prestigious Pinnacle Award and the Dallas IABC Award of Merit for this campaign.

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American Heart Association: Conducted national and targeted media relations campaign for the launch of a web-based tailoring health site called One Of A Kind – www.onelife.americanheart.org During the initial two week launch, generated placements with USA Today, Associated Press, UPI, NBC Television Network (which generated multiple hits across the nation with local NBC affiliate stations), website hits on McCall’s Online, Eyada.com, AOL News Ticker, Valley Morning Starwww.valleystar.com, Senior Journal – www.seniorjournal.com, Email Wire.com – www.emailwire.com, Association Central – www.associationcentral.com, Phoenix Soulwww.phoenixsoul.com, totaling close to two million impressions. Anticipated additional placements with national women’s and men’s publications and additional daily print in the top 30 media markets.

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Dallas Arboretum: Worked with this leading display garden to generate favorable publicity for its $20 million Trammell Crow Visitor Education Pavilion opening in October 2003, in conjunction with its fall festival, Dallas Blooms Autumn. Generated repeated coverage in local and regional publications/newspapers along with multiple radio and television hits. Worked on Holiday at the Arboretum campaign to generate favorable media placements. In spring 2004, worked on the 20th anniversary celebration of Dallas Blooms, which generated placements in The Wall Street Journal, Chicago Sun Times, Boston Globe, Family Fun, Country Gardener, multiple page spread in D Home, The Dallas Morning News editorial page and multiple sections, Fort Worth Star-Telegram multiple sections, multiple television broadcast stories and radio placements and more. Plan special press conferences and events for media. Interviewed and wrote a “Best Buds” series for Park Cities News. Additional coverage in LIFE Magazine, CNN, Associated Press and other national outlets.

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Pangia: Planned public relations strategy and helped launch this Seattle-based Internet and bricks-and-mortar retail company. Publicity included front page of The Seattle Post Intelligencer, The New York Times, all local television stations and several radio interviews. Ongoing trade show and media relations.

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The Real Estate Council: Work with this membership organization on securing publicity for several events, including FightNight, Fall Gala and the Community Breakfast. Coverage has included local sports coverage in The Dallas Morning News, TXCN, Fox 4 and 1310 The Ticket; philanthropy articles in Bob Miller’s Business section in The Dallas Morning News; society coverage in PaperCity, People Newspapers and The Dallas Morning News; real estate coverage in Steve Brown’s column in The Dallas Morning News, Christine Perez’s column in the Dallas Business Journal; and Globestreet.com, along with multiple radio interviews. Also handled press conferences/announcements for neighborhood redevelopment efforts, including Dallas’ first-ever Land Bank, Woodall Rodgers Park and other revitalization efforts. In this role, worked with local community development corporations, nonprofit organizations, political and elected officials. Press coverage has been extensive from all the television stations (Ch. 4, 5, 8, 11, 33), WBAP-AM 820, KRLD-AM 1080, KERA-FM 90.1, The Dallas Morning News, Fort Worth Star-Telegram, Dallas Business Journal, real estate trade publications, etc. Provide ongoing public relations counsel, speech writing and strategic planning.

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Stephanie Anne: Organized and planned expansion event and local publicity for Stephanie Anne, an upscale baby and children’s furniture and design company. Generated publicity in the following publications/media: a six-minute piece on “Good Morning Texas,” Associated Press, Child, Fit Pregnancy, Dallas Child, People Newspapers (Park Cities People), D Home & Garden, Dallas Home Design, The Dallas Morning News, Dallas Business Journal and Kids’ Rooms, a Better Homes & Garden Special Interest Publication.

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TACA: Work with this fundraising arts organization to increase visibility of the nonprofit and its events, the TACA Neiman Marcus Silver Cup Award Luncheon and the TACA RBC Dain Rauscher Custom Auction Gala. Write press releases, conduct media relations and write fall special section for gala.

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Texas Instruments: Work with the Educational & Productivity Solution to research, interview and write success stories about educators’ use of TI educational products. Stories have been posted online and printed into various marketing collateral.

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Texas Instruments: Conducted national and trade media relations for the Educational & Productivity Solutions division resulting in The New York Times, Chicago Tribune, The Dallas Morning News and many educational trade publications. Provided event publicity for all TI-sponsored events and conference publicity for the annual T3· Teachers Teaching with Technology conference in which 3,000 educators attend. In August-September 2000, launched national media relations back-to-school campaign, which generated more than 10 million impressions, including Associated Press, The New York Times, The Dallas Morning News, San Jose Mercury News, Philadelphia Inquirer, Modesto Bee and other top targeted TI markets.

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The Women’s Museum: An Institute for the Future: Planned and executed extensive national and local media relations campaign for the most comprehensive women’s museum in the nation in 18 months. Assisted lead agency in setting up four New York media tours for founder and executive director to meet with The New York Times, Working Woman, Good Housekeeping, Mirabella, Elle, Woman’s Day and others. Generated more than 100 million hits, including Associated Press (Texas and National), USA Today, Time for Kids, Woman’s Day, Working Woman, Southwest Spirit, Good Morning America, CNN and more.

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